Rita's didn't invent Italian Ice, but they certainly made it cool. That's what happens when you combine Italian Ice and happiness. And yes, in case you were wondering, there really was a Rita. Not only does Rita's dish up Italian ices, it also offers frozen custard, so you are free to choose between a light and refreshing dessert and a rich one. In fact, you can combine the two into one treat called the Gelati, which layers the ice and custard in a generously sized cup. Flavors vary daily, but you can always expect to see the classic lemonade ice and several other fruity flavors, along with vanilla and chocolate custard.